THE BLOG
Notes from
the work.
Analytics, product, and applied AI. Ideas for turning what we know into what we do next.
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APPLIED AI · 2 min read
The system around the model is the product.
Why the work surrounding AI deserves as much attention as the model itself.
ANALYTICS · 2 min read
The customer journey doesn’t begin at the last click.
A 79× CTV finding and the questions it raises about how we value media.
PRODUCT LEADERSHIP · 2 min read
A dashboard is only useful if a decision follows.
Start with the decision, then work backward to the data and the product.