Talk to customers.
I lead customer interviews to understand workflows, uncover unmet needs, and bring direct customer feedback into product decisions.
SAAS × AI PRODUCT × GO-TO-MARKET
Make sense.
Build products.
Lead launches.
I’m Shawn Sias. VP of Analytics & Product at Elite Media Group. Cofounder of Orbit Technologies Group. I lead SaaS and AI products from customer interviews and roadmap decisions to demos, go-to-market strategy, and launch.
Explore my workRead my thinkingTHE HUMAN BEHIND THE DATA
Shawn SiasVP, Analytics & Product · Cofounder
01 / PERSPECTIVESELECTED BRAND & EVENT EXPERIENCE
FIFAOlympicsHONDAUNIVERSALORLANDO RESORTSPIRITHALLOWEEN
01 — SELECTED WORK
From insight to impact.
Strategy is the starting point.
Building is where it gets interesting.
COFOUNDER / ORBIT TECHNOLOGIES GROUP
Orbit
Building and bringing agentic AI software to market for agencies.
MEDIA PLANNING · ACTIVATION · OPTIMIZATIONorbitAGENTIC AI FOR AGENCIES
PLANACTIVATEOPTIMIZECONNECTED TV / ATTRIBUTION
79×
The first touch changes the story.
Conversion lift observed in a CTV case study when CTV was the first touchpoint in the user journey.
Read the case noteGLOBAL SPORT / MARKETING MIX MODELING
FIFA×Olympics
Measuring the moments the world watches.
Marketing mix modeling studies for two of the biggest names in global sport.
Explore the workHONDA
+114%More leads. Clearer intent.
A/B testing and conversion optimization.
SPIRIT HALLOWEEN
19×Online to in-store ROI.
Attributed return across a three-year program.
HONDA
~$15KReporting that runs itself.
Annual employee-cost savings from automation.
Explore all case studiesHonda · Universal Orlando · Spirit Halloween · and more
SAAS & AI PRODUCT LEADERSHIP
From customer insight
to software launch.
Hands-on across discovery, delivery,
and bringing the product to market.
Decide what’s next.
I own roadmap direction and prioritization, connecting customer needs with product strategy and the work required to launch.
Show the value.
I run product demos that connect software capabilities to real customer problems—and bring what I learn back into the roadmap.
Lead the launch.
I shape go-to-market strategy and lead SaaS and AI software launches, connecting the product story with the customers it serves.
02 — HOW I THINK
Data is about people.
Products should be, too.
I stay close to the customer, the product, and the launch.
My career has connected measurement with action—from brand analytics and custom attribution to product leadership and agentic AI. Today, I’m VP of Analytics & Product at Elite Media Group and a cofounder of Orbit Technologies Group.
My role is hands-on: interviewing customers, leading the roadmap, running product demos, and shaping go-to-market strategy. I connect what customers need with what we build and how we bring it to market.
More about my experience on LinkedInTHE EXPERIENCE BEHIND THE WORK
Built across brands.
Applied across disciplines.
NOW
Elite Media Group
VP of Analytics & Product
COFOUNDER
Orbit Technologies Group
Agentic AI for agency planning, activation, and optimization
2021–2024
RPA / Honda
Analytics management, experimentation, and data automation
2019–2021
Universal Orlando
Digital and senior digital analytics, reporting, and CDP work
2015–2019
Spencer Gifts / Spirit Halloween
Ecommerce marketing and business analytics
Additional brand experience: Southern California Edison.
Tools, capabilities & technical foundations
AI & automation
OpenAI, Claude / Anthropic, Copilot, Perplexity, custom GPTs, prompting, tool evaluation, and workflow automation.
Analytics & data
Adobe Experience Cloud, Salesforce, Treasure Data, Google BigQuery, Tableau, Python, SQL, and Azure.
Leadership & delivery
SaaS and AI product leadership, customer interviews, roadmap ownership, product demos, go-to-market strategy, software launches, and analytics team leadership.
IN CONVERSATION
Ideas worth sharing.
AGENCY PODCAST
Keeping W.A.T.C.H.
A playbook for marketers in uncertain times.
Listen on Apple PodcastsSPEAKING & WORKSHOPS
The Power of Automation & AI
Skyyr Digital Systems webinar · 2023
Go for Launch
A five-day business, AI, and automation challenge.
Discuss a speaking opportunityFROM THE PROJECT ARCHIVE
Automated social media posting engine
Google Sheets → Perplexity → Claude & OpenAI → Facebook & Instagram
See the workflow03 — WRITING & PERSPECTIVE
Notes from the work.
APPLIED AI · 2 min read
The system around the model is the product.
Why the work surrounding AI deserves as much attention as the model itself.
ANALYTICS · 2 min read
The customer journey doesn’t begin at the last click.
A 79× CTV finding and the questions it raises about how we value media.
PRODUCT LEADERSHIP · 2 min read
A dashboard is only useful if a decision follows.
Start with the decision, then work backward to the data and the product.
GOOD WORK STARTS WITH A CONVERSATION