SPIRIT HALLOWEEN / OMNICHANNEL GROWTH
Make the journey from online to in-store measurable.
A local SEO and store-locator program spanning 1,700 pop-up locations, with an attributed 19× ROI over three years.
The opportunity
A local SEO proposal grew into a store locator for 1,700 pop-up locations, with listings across Google Maps, Apple Maps, and Bing. Delivery involved real estate planning, store operations, IT, and marketing stakeholders.
The measurement
Single-use coupons connected online behavior with in-store conversion. The portfolio reports an attributed 19× ROI over the three years the program operated.
The growth
The published case study reports 430% mobile coupon net-sales growth and 200% total coupon net-sales growth in the first year. The next year continued to show more than 100% year-over-year growth in mobile coupon net sales.
The broader role
The work also included analytics platform evaluation, paid search and Google Shopping, and a Facebook Ads program reported at 6:1 return on ad spend.