Selected work

An operating layer for the modern agency.

An agentic AI platform for agencies, spanning media planning, activation, and optimization.

PROJECTOrbit Technologies Group
MY WORKCofounder · SaaS & AI product leadership
01

The opportunity

Agency work spans planning, activation, and optimization. Orbit Technologies Group brings these disciplines into one agentic AI platform.

02

My role

As a cofounder, I take a hands-on role in SaaS and AI product leadership: customer interviews, roadmap direction, product demos, go-to-market strategy, and software launches. I connect what agencies need with what we build and how we bring it to market.

03

The product focus

Media planning. Campaign activation. Ongoing optimization. Three connected stages of agency work, with agentic AI at the center.

Discuss this work

Keep exploring.

MEASUREMENT / CONNECTED TV

CTV conversion study

A CTV case study showed 79× lift in conversion when connected TV was the first touchpoint in the user journey.

ANALYTICS / GLOBAL SPORT

FIFA & Olympics

Marketing mix modeling (MMM) studies for FIFA and the Olympics.