THE PORTFOLIO
Evidence.
In practice.
Product, analytics, and applied AI—from global brands to the systems behind modern agency work.
Orbit Technologies Group
An agentic AI platform for agencies, spanning media planning, activation, and optimization.
Explore the work02 / MEASUREMENT / CONNECTED TVCTV conversion study
A CTV case study showed 79× lift in conversion when connected TV was the first touchpoint in the user journey.
Explore the work03 / ANALYTICS / GLOBAL SPORTFIFA & Olympics
Marketing mix modeling (MMM) studies for FIFA and the Olympics.
Explore the work04 / ENGINEERING / MEASUREMENTCustom attribution pixels
Custom-built attribution pixels to support measurement across the user journey.
Explore the work05 / PARTNERSHIPS / APPLIED AIClaude agency partnership
Partnership work around Claude for the agency.
Explore the work06 / HONDA / CONVERSION OPTIMIZATIONHonda conversion optimization
An A/B testing program that increased leads by 114% and reduced lead-form bounce rate by 7%.
Explore the work07 / HONDA / DATA AUTOMATIONHonda reporting automation
Automating the Web Health report saved approximately $15,000 per year in employee costs.
Explore the work08 / HONDA / FEATURE ANALYSISHonda lead propensity analysis
Deep analysis of form behavior informed new trigger logic and features for a propensity model.
Explore the work09 / UNIVERSAL ORLANDO / DIGITAL ANALYTICSUniversal Orlando digital analytics
Web, media, and mobile-app analysis; Tableau dashboards; and analytics roadmaps for Universal Orlando.
Explore the work10 / SPIRIT HALLOWEEN / OMNICHANNEL GROWTHSpirit Halloween local growth
A local SEO and store-locator program spanning 1,700 pop-up locations, with an attributed 19× ROI over three years.
Explore the work11 / AI PROJECT / WORKFLOW AUTOMATIONAutomated social media posting engine
A connected workflow using Google Sheets, Perplexity, Claude, and OpenAI to create content for Facebook and Instagram.
Explore the work