HONDA / FEATURE ANALYSIS
Understand the behavior behind the lead.
Deep analysis of form behavior informed new trigger logic and features for a propensity model.
The work
The analysis identified patterns in how users submitted lead forms. Those patterns were translated into a logic flow for development teams.
The opportunity
The published analysis estimated that a 10-percentage-point reduction in form bounce rate could produce up to 12,000 additional leads per month. This was a modeled opportunity, not a reported realized result.