UNIVERSAL ORLANDO / DIGITAL ANALYTICS
Connect the digital experience to the business.
Web, media, and mobile-app analysis; Tableau dashboards; and analytics roadmaps for Universal Orlando.
The work
Deep-dive analysis, presentations, and weekly and monthly leadership readouts helped answer business questions across hotels and entertainment. The portfolio includes Tableau reporting, mobile-app funnel analysis, and web and media analysis.
The collaboration
The work connected business stakeholders, technology teams, and executive leadership to define analytics requirements and roadmaps for Adobe Experience Cloud capabilities.
The foundation
Responsibilities also included tagging strategies, automated reporting, and a Treasure Data customer data platform transition.