ENGINEERING / MEASUREMENT
Better answers start with better signals.
Custom-built attribution pixels to support measurement across the user journey.
The work
Building custom attribution pixels connects implementation with analysis. The goal is to make the underlying signals useful to the people making media and product decisions.
The approach
Define the business question, identify the events needed to answer it, and make collection consistent. Reliable interpretation starts with an understanding of what each signal represents.
The wider picture
Attribution is one part of measurement. It becomes more useful when considered alongside other evidence, including experiments and marketing mix modeling.