Selected work

Bringing Claude into the agency.

Partnership work around Claude for the agency.

PROJECTClaude agency partnership
MY WORKAgency AI partnership work
01

The work

My experience includes a Claude partnership for the agency, alongside my broader work in analytics, product, and applied AI.

02

The perspective

A useful AI partnership needs a clear connection to the work: what a team is trying to accomplish, where AI can help, and how the outcome will be evaluated.

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PRODUCT / AGENTIC AI

Orbit Technologies Group

An agentic AI platform for agencies, spanning media planning, activation, and optimization.

MEASUREMENT / CONNECTED TV

CTV conversion study

A CTV case study showed 79× lift in conversion when connected TV was the first touchpoint in the user journey.